Title: Understanding a consumer decision journey to inform product design
Abstract: Study of a consumer decision journey, to discover and hypothesize unmet needs; and inform product design. Microsoft Personal Shopping Assistant, is a product designed from just such a study.
Bio: Gagan was born and raised in Panjab, India. Post schooling, he followed in his father’s footsteps (Anand Chopra, MS '48 Electrical Engineering), and came to Iowa State to study Computer Science. Following his graduation from Iowa State, he joined Microsoft in Redmond, WA, in 1993; where he is currently a Group Program Manager.
The first half of his career was spent in software design engineering, and architect roles focused on enterprise computing software (high performance transaction processing systems, business solutions, mobile productivity solutions). Gagan has spent the second half of his career in a product design role, focused on AI and big data driven consumer and marketing solutions, primarily the Bing search engine, and Microsoft Advertising R&D.
Gagan’s current areas of interest are AI and big data driven auction marketplaces, multi-discipline high performance team cultures, collaboration enablement, personal and professional productivity, rhythms, history, cultures, wildlife photography, and travel.